Last night I was at a Chamber Christmas event. It was a festive atmosphere with 2 hours of open networking, lots of fantastic food was being served, some games were creating loud laughter, exciting draws, and everyone was having a great time connecting. I was approached by someone that was confused by the focus of […]
Category: Info
Using Blogging to Create More Client Interest
When I started blogging almost 1 year ago I was overwhelmed by the amount of content I felt I had to create. How was I going to come up with new topics, what was I able to share, what would people find interesting. It has been a long journey but I truly enjoy my blogging […]
“Omnipresence” vs. “Omni-availability”
Are you always available for your client? Do you take calls in the middle of dinner, during your birthday party, and on your vacation? Do you feel your business needs to be open all the time to ensure that people do not go other places? Your marketing can have omnipresent – you cannot. It’s important […]
Who Will Get You More Clients?
I had a really interesting experience that got me some amazing free services, potential business for an internet company and respect for my bank. How do you get this Win-Win-Win for your product or service? Creating a relationship with a parallel business can create credibility for your company and give your clients service then they […]
Building a Mastermind Group – revisited
I get a lot of questions around how people can build a mastermind group for themselves. If you cannot hire a coach or join a managed and facilitated mastermind group then I want to make sure you get some sort of support for your business. Here is the link to a 3- part post I […]
More Meetings? 3 Principles to Making Them Profitable
I do a lot of networking. It is a big part of my marketing plan and I set aside not only a budget but also my time, which is even more valuable to me. If I wanted to I could network more than half my week, or maybe more. Today have three meetings, a breakfast […]
Your Power Over the Outcome
Answer this question: What power do I have to determine the outcome of an event that has not happened? You might come up with several ideas, many that would be conditional on what you know about the details of the event. Now answer this question: What power do I have to determine the outcome of […]
What Value Does Your Client Perceive?
Your marketing should resonate with your clients in a way that creates a perceived value. The key is to create a value that is the same as or greater than what your clients perceive the product or service is worth. So how do you do this? You need to know who your clients are and […]
What are You Doing to Become More Omni-Present?
Whether you are a sole proprietor or you run a larger corporation, you need to be known so that your company can be known. It is your responsibility to get your name and expertise out to your potential clients. If you think this would not work for you, look at these two extremely successful businesses […]
One More Word to Banish
Recently I wrote a blog Words to Banish From Your Business Speak. One word I really wanted to mention but could not recall at the time of this post was ‘ANYONE!’ ANYONE is Too General In business you need to know what your company has as its expertise and then you have to focus on […]