Are You Going to Network? It doesn’t have to be in a structured setting, but it does have to happen. Get out there and meet your fellow business owners, you will be glad you did.
Category: Info
Filling the Pyramid: A bottom’s up look at the new sales funnel
Every time I got a no I would strike out one ‘No’ on the sheet and move on to the next call. The expectation was that 100 no’s would get me 10 yes’s and of those I would get 3 sales. YUCK! I don’t like those odds. When I heard that people were getting closed sales of 90% or more I thought to myself, “how could this be possible?”
There is no ‘I’ in ‘TEAM’ and no ‘TEAM’ in ‘BUSINESS OWNER’
When you saw, “There is no ‘TEAM’ in ‘BUSINESS'” you probably thought, well that’s just crazy. No business is successful without the people that help manage and run it. This too is absolutely true, but small business owners often forget this. We start a business on our own, taking on every position within the corporation, maybe hiring some skilled help for specific duties, but there is so much more we need support with. As Fabienne Fredrickson of Client Attraction is fond of saying, “Entrepreneurship is a full contact sport”
5 Ways to Use Your Marketing Plan to Define Your Business – Communications
The biggest thing you should remember when communicating with your clients and prospects is to provide information that will benefit them (don’t just sell your product). It is the gift to them that will come back to you through the trust and credibility you build.
5 Ways to Use Your Marketing Plan to Define Your Business – Pricing
by defining all the costs involved in selling your product you just defined all aspects of the operation of your business. You know who is working for you, how you will manufacture a product, what hours are required to run you service successfully, etc.. The costs outline all aspects of your business, and knowing this will make writing your business plan much faster and easier.
Leadership in all aspects of life
We make these choices almost every day, in how we respond to the situations around us – with our children, in our interactions with the people at the store, on our commute, at school, in our jobs and yes, when building our businesses. When you lead with integrity you give a gift to everyone that witnesses you.
5 Ways to Use Your Marketing Plan to Define Your Business – Products
Using the product portion of your marketing plan to build your business plan can help you define what the costs to your business will be upfront and in the future.
5 Ways to Use Your Marketing Plan to Define Your Business – Brand
If you think the logo is the only think you have to do to create a business brand you are missing the point and your clients will know it.
5 Ways to Use Your Marketing Plan to Define Your Business
IF you are building your business plan or revisiting your business structure try looking at the marketing plan first to help define all other aspects of the business.
Who is your support system?
If every position in your company is your responsibility then how are you being supported outside your company to ensure your company will not only survive, but will grow and succeed?