What are you doing today to get clients? Every day of your business should include client-attraction activities. Here are my top 10 things you can add to your day. There are a lot more, so don’t stop here. Do what works and then add some more.
Call the people that have said in the past they are interested in purchasing from you or working with you. Check in with them to see if they are ready to move forward.
Create An Event
Use the event to market to your opt-in list for the weeks leading up to the event. It can be a free teleseminar, training, product launch, or a trade show. Committing to doing the event will give you the incentive to get started. Committing with money will help you get it filled.
This is an important part of your business. You cannot run a business in seclusion and networking is a great way to build the ‘know, like, and trust factor’. You are building relationships with people that may be able to get you other marketing opportunities or can introduce you to your client. Add at least one networking event each week to your calendar.
Using traditional mail can get you in the hands of the people that may not open your email. Try sending something out each month to let people know what you are up to, wish them well, or inform and make sure you add a call-to-action.
Blog – Podcast – Vlog
Regular communication with your audience helps keep you top-of-mind. Be consistent with your effort, more than once a month is necessary. This media is used to inform and engage, so make sure you are bringing lots of value to your topics and answering questions that your clients want to know about.
Create a joint offer with a strategic partner. Identify 2 or 3 key strategic partners that will help you reach more people in your business. You can use each other’s lists to connect with more people and grow your own potential client list.
Engage people online. It is possible to create a great connection with someone online, strong enough that they will send clients your way. As proof this is possible here are two people I have never met but could easily recommend for business: Shawne Duperon, and Teresa de Grosboi. Here are two people that others recommend regularly: Seth Godin and Darren Hardy. That said, you should solidify this relationship and build on it by making an effort to connect offline as well.
Host an Open House
If you have a physical location create an open-house day where you invite your clients and the community to come see what you are doing. Make it free and fun. Remember to invite the local media (news and papers), political figures, and community leaders. If you know they are coming make sure you let people know who will be there in your marketing leading up to the day.
Get out there and say something. Make your opinion valuable and be visible. There are many speaking venues in your community. Check your industry associations, the chamber or board of trade, local schools, groups or start your own group. Become the expert in your field people will turn to and think of; especially when they are ready to buy.
If you are able to write then use this media to become an expert online. Become that someone sought for their knowledge about your industry. There are plenty of places online where you can get your articles published (e.g. EzineArticles.com)
Remember to add some client-attraction activities to your day, every day. If you are not constantly filling your funnel you will not always have people to sell to and then you won’t have a viable business.
Only sales = staying open.