“No More Compromises!” This is what my client said to me this morning. I kicked her butt in gear and she now refuses to compromise on her value, her time, or any other part of her life. She is a powerful leader/celebrity and she’s now leaning in to her purpose.
We can be seen as an amazing, powerful, confident, leader and still not feel valued. If you have ever said this (and meant it) “I can help anyone…” then this may be you.
If you are still looking for ‘anyone’ then you are not valuing your worth. What I mean is, you will spend more time and make less money, help less people and give lower value to your clients with this attitude.
Do you want to stop? Do you want to not only be seen as an amazing, powerful, confident, leader but also live a wealthy, giving, abundant life? Look at these two aspects of your business for clues to changing your business attitude.
If your pricing and products are confusing to your clients it makes it hard for them to make a buying decision. Take for instance a client of mine. Let’s call her Sheila (not her real name). Sheila had a booking page with more than 20 service options, all about the same price but each slightly different. When we evaluated the differences we found that people could not make a decision because they didn’t know what they needed. After all, Sheila is the expert and she will need to tell them what they need most.
Sheila had tried packages, but what they became was a few extra options on the same page – 22 options and still no clear reason to purchase.
The key was to find what all the options had in common. What does she offer to every client at every session? That is the start of all her packages. That is the key to finding a person’s need and then getting them into the perfect support. Sheila found the key and then created three levels of options that did not confuse people about what she was offering. She found their need and then gave them the option that addressed the solution.
That very week she got her first $2000 client (a package that was 13x more than her hourly rate). She didn’t even change her pricing, she just made it easier to buy.
- Answers the phone at the dinner table,
- Can’t say no,
- Feels jaded and angry about volunteer time,
- Wants to make more money when there is no more time.
Do you know someone like this? Is this you? Your time is the one resource you cannot earn more of. You get X amount and that is it. So why, when time is so precious, do we often find ourselves wasting it?
If you say, ‘No More Compromises‘ to your time then try these tips:
Time to Respond
Give yourself time to respond to voicemail and email. Set time every day when you will answer calls and check messages. If you are afraid of missing a client, make sure you voicemail is very specific when they can reach you and how. I recommend adding a note your voicemail letting clients know they can email you to schedule a time to talk. Use your CallerID to answer urgent calls and let everything else go to voicemail when it comes in during times you are trying to do other work.
Think about how this works. If you call a client back and say, “Thanks for letting me call you back, I was right in the middle of helping another customer…” how will that person feel? They will feel like you will give them the attention they deserve when you are working for them.
Time to Volunteer
Make sure you have the time you promise to give. If you don’t you can become very jaded and angry. It will feel like people are using you. I had a client with a video production company. He volunteered for a local charity to create a video for them. He then did a flash-mob video for them. He was then asked to do another project. He was so angry. When I asked him why he said, “Don’t they know how much time this takes and how much time I’ve already given them?”
“I don’t know”, I responded, “do they know?”
It turned out he had never sent them an invoice. It could have been for ‘in-kind’ donation or zeroed-out invoice to show the value of what he had given them. They need to know so they can value your time. This will not add any cost to the charity’s bottom line but it did add value to his gifted time and his self-worth.
We are quickly coming up to the final quarter of 2014. For me, my fiscal year ends September 30 so I am almost complete. Are you going to be able to finish the year saying, “I made big changes that allowed me to help more people, reach more customers, and create a bigger life for me and my family,” or not? No More Compromises! Make your pricing easy to understand and give your time wisely so you can honestly say, “I’ve created something amazing, I get to do more and I’m better off for it.”