The challenge with growth is that we often only plan to get to the next step. Instead you need to think BIG, I mean really BIG. This is difficult for some because we have been taught “be careful what you wish for because you might get it.” If thinking bigger than you have ever wanted to grow a business scares you then you are on the right path. Just because you know what it takes to make it really big does not mean you have to build it. Understanding what it takes to get to one level above you ultimate business size will allow you to grow to that size without fear of loosing a client.
If you have ever heard someone say, “I can’t take any more clients, I’m so busy” that means they are now at capacity and they have no systems in place to handle any more clients. If you want to stay at a certain size, you cannot get to the closes level and stop taking clients for fear of going past the limit, you must know what it takes to grow beyond it to simple manage the fluctuation of intake at that level.
Plan a business about 5 to 10 times bigger than you expect to grow and know what it takes to run that larger business. How many people will you need, how many clients can you handle, what kind of costs will be involved, what resources and investment will be required, what infrastructure will be needed, etc. If you can answer this for the bigger business, you can easily do it for your ultimate business level.
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