Being unique is one of the key’s behind every successful person and business. You have to have something that is slightly different than your competitors or your customers have no reason to return to you.
Here are two stories I found recently on Alltop that SCREAMed unique.
A surprise every time with the Biblio-Mat – no other used book store has this, and it may not make Stephen Fowler a large amount of money, but I guarantee he gets more customers from the PR he is getting around this unique idea.
A fascinating interview with the man behind the Cosby sweater – The Cosby Show sweaters are still an icon of the 80’s and Koos van den Akker is the creator of this fashion trend.
What makes you unique and different from your competition? Do you know?