There is a misconception that we are all capable of mastering the same skills to the same degree as other people have. Maybe; but do you really have the time to be an expert at your skills and then learn and master someone else’ skills? Recently I was introduced to the idea that we all […]
Tag: target market
Going to Conferences – What You Need to Remember
Last year following my attendance at the 2012 eWomen Network Conference I wrote this article to help you plan better to be away from your office for several days. The conference this year, like last year, is 5 days (including the pre-conference days) of world-class speakers, vendors, and attendees. It is a long time to […]
Have You Done Enough? Ideas to Increase Your Sales
I’ve heard that this shopping season in Canada consumers have spent an average of $100 per family more than over the 2011 Christmas shopping season. Is your business one of the businesses that is benefiting from increased spending? If not then ask yourself what you have done to improve sales this year. In fact I […]
Don’t Be Afraid to Try Something Different
Being unique is one of the key’s behind every successful person and business. You have to have something that is slightly different than your competitors or your customers have no reason to return to you. Here are two stories I found recently on Alltop that SCREAMed unique. A surprise every time with the Biblio-Mat – […]
What Can You Be Doing Every Day?
What types of things can you be doing every day to market your product or service? Here is a quick list to help you when you are stuck. Call a potential client (both cold calls and warm calls will be required in sales) Send a card Create a Facebook Event Host a teleseminar Put it […]
How Fresh Does It Have To Be?
It used to be that you could put up a website and basically allow it to be a static page you could use to just hand out information to people you met. It has not been like that for some years now. Your website is like your business’s store window. If you never change the […]
Who’s Following You?
Thanks to my friend Derek Fredrickson (@Derekfred) and his great article today on tracking your visitors, I went and checked my Google Analytics. I admit it Derek, I have not been faithful in tracking my results this way, but this month has made me a believer and today’s tracking review has validated that. At the […]
One More Word to Banish
Recently I wrote a blog Words to Banish From Your Business Speak. One word I really wanted to mention but could not recall at the time of this post was ‘ANYONE!’ ANYONE is Too General In business you need to know what your company has as its expertise and then you have to focus on […]
Do you Sabotage Your Sales with “TMI”?
If you think Too Much Information (TMI) can make it difficult for people to help you then think of what it does to your sales process. I just recently had a call with someone that wanted to sell me marketing space on their very interesting business and entrepreneurial-focused website, but all they did was talk. […]
What are you known for?
If you want others to know what you are good at and be known for that attribute then you will have to first start telling others what it is.