This was a great exercise in a different type of learning style. In business our clients have different types of learning styles and our marketing and sales have to be able to speak to them all. Being confused with someone that does what you do is not such a bad thing. It may make your potential clients understand you better.
Tag: marketing plan
Overwhelm is a common, reoccurring event in the growth of every business and in our lives. It can be caused by many different factors of your day-to-day routine and is usually a sign of a break from those routines. We feel overwhelmed when we believe we do not have resources we need to get to all the items we have committed to. Here are some ideas that may help
When I talk with Entrepreneurs I find that 100% of them have had one or more of those sleepless nights, or early morning wakes due to something in their business. You know the kind I’m talking about. You wake at 3:30am and no matter how relaxed you are your brain will not shut off again. Here are 3 Common reasons we wake and tips to help you sleep better.
The biggest thing you should remember when communicating with your clients and prospects is to provide information that will benefit them (don’t just sell your product). It is the gift to them that will come back to you through the trust and credibility you build.
by defining all the costs involved in selling your product you just defined all aspects of the operation of your business. You know who is working for you, how you will manufacture a product, what hours are required to run you service successfully, etc.. The costs outline all aspects of your business, and knowing this will make writing your business plan much faster and easier.
Using the product portion of your marketing plan to build your business plan can help you define what the costs to your business will be upfront and in the future.
If you think the logo is the only think you have to do to create a business brand you are missing the point and your clients will know it.
IF you are building your business plan or revisiting your business structure try looking at the marketing plan first to help define all other aspects of the business.