An infomercial, aka elevator pitch, is a short way of introducing yourself and your business in a way that will generate interest and possibly create a lead towards a sale. You know, after 11 years of trying to create the perfect infomercial I have decided that I don’t believe there is a perfect infomercial. Saying […]
Being unique is one of the key’s behind every successful person and business. You have to have something that is slightly different than your competitors or your customers have no reason to return to you. Here are two stories I found recently on Alltop that SCREAMed unique. A surprise every time with the Biblio-Mat – […]
Your marketing should resonate with your clients in a way that creates a perceived value. The key is to create a value that is the same as or greater than what your clients perceive the product or service is worth. So how do you do this? You need to know who your clients are and […]
Whether you are a sole proprietor or you run a larger corporation, you need to be known so that your company can be known. It is your responsibility to get your name and expertise out to your potential clients. If you think this would not work for you, look at these two extremely successful businesses […]
I have a coaching client with a very successful business. Her clients love her, she attracts hard working, talented and driven experts and her business is growing – now anyway. What she has been lacking is the branded vision throughout her company. One that her employees can really understand and live so that they portray […]
If you want others to know what you are good at and be known for that attribute then you will have to first start telling others what it is.
Our free 2 month introduction to BLITZ Big Thinker Entrepreneur Club has come to an end but the free stuff has not.
Whether you are a B2B or B2C business your customers want to know they are valued by you for more than their money. Treat them well and you will sell to them over and over, plus they will tell there friends or colleagues about your business.
in your business, sometimes doing something because the alternative does not seem right may give a different impression of intent to your customers. To avoid misunderstandings follow these five guidelines.
If you think the logo is the only think you have to do to create a business brand you are missing the point and your clients will know it.