Times Ten
To ensure you don’t stall on your way to a larger income you need to be prepared to do what needs to get done when you get to what would be a typical level to stall. This has more to do with your psychology then money or time which tend to be the excuse for most of us (me included). When we know what the next step is the cost becomes negligible.
An example is when I decided a few years back that I wanted to host several of small evening events in Toronto to help introduce my skill and process to more business owners. I knew Toronto was expensive to rent locations and the places I wanted to go were going to cost me hundreds of dollars. When I did the calculations I felt the price I would have to charge was going to be too prohibitive. If I had not had the insight to understand what my next step needed to be I might have stopped there.
Because I knew what my business structure and needs were going to be in the future I was ready for what I had to do now. I knew I wanted to engage a location sponsor for these small events. Someone that was aligned with my clients’ needs. When I was at an event and in the company of the Business development director for an international business centre corporation all I had to do was ask. I knew what I needed and why, so the ask became easy and very interesting to them.
If you want to know what your business structure and needs are going to be in the future you need to do the work of the ‘Ten Times Business’. This is looking at your business as if it were ten times larger than it is now. Ten times more clients, more income, more expenses, more employees, more markets… choose a factor and evaluate what you would need to be able to handle it. Ask yourself, “What would I have to do if I had X clients?” X is the number of clients you have right now times ten. If you really think about this what you get is insight into what things you will need in the future, just to grow a little beyond your current ceiling.
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