If we look at a person that has made it to the Olympics it is important to understand how they have become so successful. They spend an average of 8 hours a day, seven days a week focused on their physical being, including their diet, exercise and their practice. It takes focus just to manage their caloric intake to ensure they stay healthy while they push their bodies to the extreme edge of endurance and performance. They are not booking their sponsorships, they are not calling to get PR, they are not scheduling their meets and competitions, they are not doing it all. To be the best you need to focus on your core skills and your passion and let others do what you don’t do best.
If you are trying to grow your business, be the best at what you do and continue to do everything yourself you will ultimately fail at the business growth. If you are saying things like:
- I feel like I’m always standing on the edge of something great but it never seems to happen
- I want to do that but I have to wait until I can afford to hire more people
- I have not been able to find someone that does what I do
then, you will be sitting on that edge for a long time. You cannot move forward without first having a plan for offloading the work that is not you Ultimate Role.
To be the Olympian in your business you must first identify what that Ultimate Role is for you. You may not be able to let go of many of the other hats you wear right away, but knowing what hat you plan on keeping when you finally get to that level of success will help you strategize so you can persevere through the times that will drain and overwhelm you.