It used to be that you could put up a website and basically allow it to be a static page you could use to just hand out information to people you met. It has not been like that for some years now. Your website is like your business’s store window. If you never change the window display people will stop coming. In this case the search engine web crawlers will stop coming and you won’t get found.
One easy way to create new content is to have a blog attached to your website. This requires dedication to writing something at least once a week, if not more often.
Also, make sure you are revising your website content. It does get old as your business grows and changes. This is particularly true if you are fairly new to your business. Your own language around your products and services are likely evolving and your website should reflect that.
Stale is not a great selling feature so keep it fresh.
Do YOU have a fresh page you want to share? No spammers please, but if you have something you want to share I will approve the comment so everyone can have a look. Here is my latest updated page, now send me yours.