Business Change Strategist

Global Change for extraordinary action of business owners

Barb Stuhlemmer Advisor and Confidante to the CEO of small incorporated businesses
  • Home
  • Services
  • Barb’s Answers
    • Blog
    • Articles
  • About
    • Testimonials
    • Press
    • Rogers TV Shows
  • Contact

One More Word to Banish

By Barb Stuhlemmer, on August 29, 2011

Recently I wrote a blog Words to Banish From Your Business Speak. One word I really wanted to mention but could not recall at the time of this post was ‘ANYONE!’

ANYONE is Too General

In business you need to know what your company has as its expertise and then you have to focus on that niche. The more focused you are, the easier it is to get more clients. If I could banish one word from the business person’s vocabulary it would be “anyone”.

Here is a conversation I may have had with a business person that helps other business owners. I have had this type of conversation with many owners with the same outcome. It all starts with me asking, “who is your target market?” and they answer, “I can help anyone.” I start by asking questions I am sure they cannot answer.

When I asked them, “can you help them pay their taxes or take their deposit to the bank?”

They said, “well no, I work with people online.”

Now we’re getting somewhere! “Can you help people with implementing code on their website to manage events?”

“Well no, I more focus on managing email campaigns and newsletters.”

“So you don’t help anyone after all?”

“Well anyone in business could use this help?”

“Many yes, but I bet if we kept asking questions we would find that even in a pool of anyone that has email campaigns and newsletters not even all of them would be the perfect client for you.”

No one company can focus on helping everyone so when asked, “who is your target market” the answer can never be “anyone”. Find your niche and put your efforts into selling to them. This way you will be working with people you really love working with and they will truly appreciate what you have to offer.

Add your comments below on the words you least like to hear people speak in business.

2 Comments Filed Under: Info Barb Stuhlemmer Tagged With: 4 P's of marketing, BLITZBusinessSuccess.com, business goals, business mastermind, business success, coach, entreprenuer, marketing plan, target market

Comments

  1. Josh Muirhead says

    September 3, 2011 at 5:09 pm

    This is an excellent word Barb, and one that I always challenge when I see people doing their infomercials. When someone stands and says “I can help anyone…” I automatically feel as though their either unprepared or uncertain of their business.

    Other words I have trouble with:

    Guru / Expert

    I do know the importance of elevating ones self into a position of confidence. Confidence sells, and people like to be working with someone who is sure of themselves. However, both the word Expert and more specifically Guru has become more of a cliche especially in certain industries.

    If someone else calls you a “Guru / Expert” that’s flattery, but people should be careful proclaiming it themselves.

Trackbacks

  1. What Value Does Your Client Perceive? | Business Mastermind Groups with BLITZ Business Success says:
    September 13, 2011 at 4:18 pm

    […] If you or your company has known value your products or services already have a greater value to your clients and they will believe that their purchase is worthy of the price you are charging, even if someone else does not. To create this understood value you will need to work on becoming the expert and be well known in your industry or niche so that your product or service will have more value to your target market (not just anyone). […]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CAPTCHA
Refresh

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Free Tool and Audio

Why Your Inner
Circle of 5 Matters
FREE TOOL

Use This 30 Second Tool to Discover if
Success is in Your Future
Send me this free tool!
Don't Leave without
listening to this Interview
Episode 7

Barb’s Latest Book

Entrepreneur Awakening
- Making the move from
Employee to Owner -

BUY IT NOW
On Amazon

Recent Posts

  • Like Turning A Ship?
  • What Strategy Looks Like: It’s not simple
  • No Change is Change
  • Working From Home? Have a Routine!
  • Infatuation

Archive

  • January 2021
  • April 2020
  • March 2020
  • January 2020
  • August 2019
  • June 2019
  • July 2018
  • June 2018
  • March 2018
  • July 2017
  • June 2017
  • May 2017
  • August 2016
  • July 2016
  • November 2015
  • July 2015
  • March 2015
  • January 2015
  • August 2014
  • May 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • August 2013
  • July 2013
  • April 2013
  • March 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010

Articles

Follow this link for Barb's BLITZ Big Thinker Articles https://bit.ly/fromBLITZ

Recent Comments

  • Breaking Down Your Steps to Get Everything Done | Blitz Big Thinker on SMARTAR Goals are Smarter
  • Madhav on Act ‘As If” is Not the Same as Faking It
  • Barb Stuhlemmer on The Tanacity of Entrepreneurship
  • ibrahem AL-Shameri on Helping Hand: Building Trust for Business Online
  • On the Book Shelf – What’s Barb Reading Now? Marketing, Spirituality, and Just For Fun! | Ambitious Busienss Growth with BLITZ Business Success on On the Book Shelf – What’s Barb Reading Now? – Self, Sales and Great Business

Networked Blog

NetworkedBlogs
Blog:
BLITZ Business Success Blog
Topics:
business success, business mastermind, business development
 
Follow my blog

Speaker Associations

Google

Interviews and Appearances

Interviewed for Canadian Business Magazine Article  mentor for smOffice winners 2017 to 2018  Interviewed for the Inner Dominatrix Podcast

Mentor for The HUB Inc.  Rogers TV Host of Weekly 1 Hour TV Show, Your Business with Barb 

Mentor for The HUB Inc.  Interviewed for the Inner Dominatrix Podcast  Interviewed for the Female Speaker Summit 2018

Coaching Corner for Incentive Works Show  Interviewed for article in Incentive Travel Magazine  Front cover Interview for Huronia Business Times

Copyright © 2021 Ambitious Busienss Growth with BLITZ Business Success · All Rights Reserved

Contact | Terms and Conditions | Legal

Copyright © 2021 · News Pro Theme on Genesis Framework · WordPress · Log in