There are some great ways to grow your business, but sometimes when we implement new processes we forget our client’s experience. Here are three tips that will help you put them first.
#1 Truly Reward Loyalty
Don’t make your clients jump through hoops to continue to work with you. Make every project or purchase easier for them to stay than to switch to your competitor.
#2 Remember Their Past
If they had an issue with any product or service, don’t forget to follow up and ensure they were completely satisfied with how you handled it. If it was completely resolved they will be thankful that you took the time to check on them.
#3 Build New for the Old
When you are making updated products or services that you want to get into a new market don’t forget that your current, satisfied customers may also want to continue to purchase from you. If you build something new that does not incorporate how your current clients are using your product then they will not be able to upgrade. You may alienate them in your market.
Bonus – Keep it human
Your relationship with your clients, whether they are next door, at the other end of the city, or overseas, should always be focused on the human touch. In this growing conceptual age, being out of touch with your relationships is like not existing at all.