I was at a book signing at a business and trade show recently. While I was chatting with people Mr. Bob Tracz came up and asked if he could give me a 60 second video, professionally edited for my business. I said yes of course.

So here is my take-away from this encounter.

The Action

Bob wanted to meet more potential clients and be able to show them the quality of his work
Bob wanted to give them more than a brochure or business card
Bob had time to market his business
Bob only had to invest his time and talent
Bob knew he could deliver

The Results

Bob gave each person he talked to a 60 second video
Each video was posted to YouTube to be used in social media marketing
Each person received a quality video they could use for their business
Each person got to see the value of Bob’s service
Bob now has more credibility and a larger reach because of people like me talking about his business

If you want to reach out to your potential clients in a bigger way then think about what you have to give them. Make it free or very affordable and make it valuable to them.

Here is the video and a big “Thank you” to Bob Tracz for the opportunity.

P.S. Not bad with no scripting and no cutting. 🙂