Being unique is one of the key’s behind every successful person and business. You have to have something that is slightly different than your competitors or your customers have no reason to return to you.
Here are two stories I found recently on Alltop that SCREAMed unique.
A surprise every time with the Biblio-Mat – no other used . . . → Read More: Don’t Be Afraid to Try Something Different
When you are networking or speaking it is your story that will start to create the connection you need to make the bonds of a great client relationship. What is your story? Your clients and potential clients want to know you a little (the real you). Don’t be afraid to share some information about who you . . . → Read More: What’s Your Story?
If you were to bump into a friend and after chatting for a bit they were to ask you, “how can I help you?” do you know exactly how you would answer? Most of us don’t. Now what if you met a business owner that may see your potential clients and they were to ask you, . . . → Read More: What is Your Ask? Know How to Get What You Need
It used to be that you could put up a website and basically allow it to be a static page you could use to just hand out information to people you met. It has not been like that for some years now. Your website is like your business’s store window. If you never change the window . . . → Read More: How Fresh Does It Have To Be?
‘What is a strategic partner,’ you might ask? This is a person that sees your potential clients often in their line of work or business. It is a symbiotic partnership that allows both of you to grow and do what you want to do while helping the client in more ways than you could on your . . . → Read More: You Need A Strategic Partner!
Are you always available for your client? Do you take calls in the middle of dinner, during your birthday party, and on your vacation? Do you feel your business needs to be open all the time to ensure that people do not go other places? Your marketing can have omnipresent – you cannot.
It’s important . . . → Read More: “Omnipresence” vs. “Omni-availability”
There are a few words you should think about excluding from your conversations in business. By using the alternatives your clients will perceive you as the person or business that can really help them with their needs.
If you are using the word ‘SELL’ when defining your processes, scripts, language, and brand you will unconsciously train your . . . → Read More: Words to Banish From Your Business Speak
Don’t make your clients jump through hoops to continue to work with you. Make every project or purchase easier for them to stay then to switch to your competitor. . . . → Read More: Looking After Your Clients: 3 Tips to making their experience better
So here is my take-away from this encounter.
* Bob wanted to meet more potential clients and be able to show them the quality of his work
* Bob wanted to give them more than a brochure or business card . . . → Read More: Here’s a Marketing Idea: Give them what they want!