‘What is a strategic partner,’ you might ask? This is a person that sees your potential clients often in their line of work or business. It is a symbiotic partnership that allows both of you to grow and do what you want to do while helping the client in more ways than you could on your own.
Example:
If you are a wedding photographer then a great strategic alliance for you may be an event planner or a wedding dress store to partner with. Brides go to them for their needs and they can refer you if they need a photographer. Also, if you have a bride that still needs to get her dress or venue, you can refer them.
I believe it is important to have 2 to 3 strategic partners. It is a Triple-WIN; (1) You are able help more people, (2) your strategic partner will also be able to help more people, and (3) the Client’s needs are fulfilled.
Rock and Roll Thursday, Have a Great One!
Thanks Bob
[...] a joint offer with a strategic partner. Identify 2 or 3 key strategic partners that will help you reach more people in your business. You [...]